Content Marketing & Content Creation Framework – what you need to know
Content Marketing is really important for your business. Your content should always delight your customers. Then turning them into promoters of your brand.
What is content marketing?
Content Marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience. And ultimately it will drive profitable customer action.
When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision.
Your content should attract the right people to your site. Then it should convert those people into leads. And it should nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. “Golden Circle” is an example.
In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them.
Building a Content Creation Framework
Why does your business need a framework for creating content?
Successful Content Marketing strategies require publishing a lot of content for each buyer persona at different stages of the buyer’s journey. When you’re looking to create content on a large scale, you shouldn’t have to reinvent the wheel with each piece. Instead, you should have a clear and repeatable process in place that allows you to produce blog posts, ebooks, webinars, and more in an efficient manner.
The Power of Storytelling
Why does your business need to tell a story?
As per the key findings from the report, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, produced by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, “55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like.”
Besides, everyone loves a great story. People want to feel connected to a group, to belong, and stories create this connection. Stories give us a reason to communicate and relate. They are stimulating and give us something to believe in. They make us feel better, smarter, safer, or even loved. Business storytelling is similar. It’s about creating alignment between your business and your prospects and customers.
Generating Content Ideas
Why do you need a process for generating content ideas?
A content generation process will allow you to come up with a predictable flow of original, high quality, and relevant content ideas. There are four things you should keep in mind when generating content ideas on your own:
- Your buyer personas’ reading habits
- Your competitors doing?
- What people are talking about on question and answer sites like Quora
- What you can learn from your search engine optimization efforts
Planning a Long-term Content Strategy
Why is long-term content planning important for your business?
When it comes to creating content, you want to remain as reactive and agile. Then you can to make the most of your time. Having a plan will give you and your team the ability to remain reactive to upcoming initiatives, stay organized, and proactively manage content required for your marketing tasks.
Extending The Value of Your Content Through Repurposing
Why is repurposing content important?
Great content is the foundation of your content marketing plan. It attracts new visitors to your site, strengthens your online reputation, and builds trust, which ultimately leads to converting prospects into leads and eventually customers. However, it can take a lot of time and effort to create effective content on a consistent basis. Repurposing content allows you to extend its value by changing it to serve a different purpose, like transforming the messaging of a blog post into a video. The messaging is the same, but the channel or format in which it’s consumed is different.
How to Effectively Promote Content
Why is it important to know how to promote your content effectively?
No matter how you came across that latest piece of content online, it was likely an example of content promotion. What is content promotion? Well, it’s the distribution of content through a variety of marketing channels. These channels include social media networks, blog posts, email, and live events, just to name a few.
As a content marketer, it’s important to understand how to leverage these promotion channels to connect with new audiences and prospects in the right place at the right time. Now let’s put content promotion into practice.
Source: Content Marketing Workbook