Here is our list of the eight social media trends in 2018 that your brand must pay attention to this year.
Saying goodbye FREE reach on social media
As Social Media Today, the time of free organic reach on social media has passed us by. Now we need to accept that to gain any kind of traction with social media marketing you need to have an advertising budget of some kind.
For years, companies’ organic reach on Facebook has been dwindling, dipping as low as 2%. Currently it seems Facebook may finally kill organic reach on the News Feed entirely. This fall, the network rolled out a new “Explore Feed,” a kind of second-class stream just for company updates. Testing has already begun in some countries to banish all company social posts from News Feed over to Explore.
To reach an audience via the News Feed—any audience, at all—it’s going to cost you. Considering that 51% of companies currently struggle with lack of a social media ads budget, this may prove a harsh wake-up call in 2018.
Video content will be more extensive
An abundance of video will be received on demand in addition to scheduled television through services such as YouTube, terrestrial television on-demand players, Netflix, Apple TV to name but a few. The marketing penetration of companies has grown exponentially through the rapid growth of web-connected mobile devices and improvements in network speed.
With the correct approach and targeting, the enterprises can reach more people quicker than ever before. This is with the added bonus of exposure through electronic word of mouth via social media sharing of the most exciting marketing content.
Besides, video marketing is slowly but surely taking over the Internet. It is estimated that video marketing will account for 80% of all consumer Internet traffic by 2019. And according to Hubspot, the typical organization now publishes 18 videos per month – which is more than the standard blog posting schedule.
Watch more: https://reika.co/content-marketing-need-to-know/
Focus on user-generated content
User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system. UGC most often appears as supplements to online platforms, such as social media websites. It may include such content types as blog posts, wikis, videos, comments or ecommerce.
The term “user-generated content” and concept it refers to entered mainstream usage in the mid-2000s, having arisen in web publishing and new media content production circles. The BBC adopted a user-generated content platform for its websites in 2005, and TIME Magazine named “You” as the Person of the Year in 2006, referring to the rise in the production of UGC on Web 2.0 platforms.
“The next wave of the Web is going to be user-generated content.” – John Doerr, Venture Capitalist.
It is found that 86% of millennials say that UGC is a good indicator of the quality of a brand. And 68% of social media users between the ages of 18 and 24 take into account information shared on social media when they make a purchasing decision (eMarketer). That’s why we should focus on user-generated content.
Chatbots and messaging apps will make service faster
Chatbots escalation began in early 2016; in less than 6 months, major tech giants either launched Bot development platform, created their own Chatbot or both. According to Gartner’s report, 85% of customer interactions will be managed without a human by 2020.
Now the customers notice the emergence of endless mobile applications such as WeChat, WhatsApp, Slack, Telegram, Line and Facebook Messenger. Chatbot facilitates customers as well as the businesses to interact with 3rd party services from within the messaging application interface.
At present, approximately 75% of all smartphone users use some sort of messaging apps such as WhatsApp, WeChat, Facebook Messenger, etc.
Therefore, chatbots and messaging apps will become more sort of efficient and intelligent assistants for service.
Influence marketing will increase
Influencers gain followers by connecting with audiences on a personal level and becoming a trusted source. According to Social Media Today, influencer marketing is growing faster than digital ads.
It is estimated that 70% of millennials relate more to YouTube stars that traditional celebrities, and 60% of YouTube subscribers would follow their favourite YouTube’s product recommendations over recommendations from TV stars.
Therefore, influence marketing will go up in this year.
Instagram Stories will become more popular
Since launching in August 2016, Instagram Stories has skyrocketed in popularity and has become one of the most widely-used features in any social media app.
As of November 2017, Stories has over 300 million daily active users. This means that approximately 60% of Instagram’s 500 million daily active users are also viewing or publishing Instagram Stories content.
With more than 250 million Instagrammers using the feature every day, Instagram Stories has become a hub of activity and it has brands and influencers innovating how they share sponsored content on Instagram. Though ephemeral messaging presents some problems in measurement and staying power, Instagram Stories may be ideal for capturing a moment in a way that’s natural, urgent, and — at least in some cases — linkable.
Ephemeral Content will dominate content strategy
Ephemeral content is short-lived, and the longest it can last is 24 hours. After that, it disappears forever.
The concept took hold with Snapchat, which began in 2012 as an iOS app where users could exchange photos that would later vanish. Snapchat pioneered the idea of ephemeral content (posts that only last for a short time, with Instagram and Facebook quickly following suit. Ephemeral content is a great way to be more human and people want to connect more with that.
Live Streaming will capture the followers’ attention.
Generally, streaming video is essential for engaging online audiences and drawing new viewers to your brand. In a recent study, it is conducted of over 700 video professionals, 82 percent stream to Facebook Live because it’s an important strategic initiative at their organization. Reaching new followers and staying connected with existing ones are the top two stated goals of streaming.
This article is to your social media success in 2018!