Café Campesino Coffeehouse Brand Identity

CLIENT: Café Campesino Coffee™ / NATION: AMERICUS, GEORGIA, USA / YEAR: 2016

SCOPE OF WORKS: LOGO DESIGN, BRAND IDENTITY, LABEL PACKAGING DESIGN, PRINT DESIGN

AGENCY: Natalia Varela

Sr. Designer: Natalia Varela

Founded in 1998, Café Campesino became Georgia’s first and only 100% fair trade, organic coffee company.

Café Campesino supplies individuals, coffee houses, markets, fundraisers, restaurants, and other organizations all over the country with some of the best artisan-roasted specialty-grade coffee available in the United States. They are a national online retailer and wholesale roaster-distributor with their headquarters, roaster, and flagship coffee house located in Americus, GA, the birthplace of Habitat for Humanity and about 9 miles east of Plains, GA home of former President Jimmy Carter and his wife Rosalynn.

The company was looking for a re-brand to reflect a more modern look. We re-designed their brand identity and proposed a new look with a fresh colour palette. The branding consists on new logo design, new coffee labels and packaging and all the marketing material that goes along with it.