CLIENT: DA NANG PORT LOGISTICS / NATION: VIETNAM / YEAR: 2017
SCOPE OF WORKS: BRAND IDENTITY, CONCEPT, LOGO, VISUAL IDENTITY, BRAND APPLICATION
Creative Director: Tuan Duong (Mikhail Tuan) / Account Manager: Hong My
Art Director: Hoa Phuong (Juli Wu) / Sr. Designer: Tuan Duong (Mikhail Tuan) / Designer: Long An (Karry)
Danang Port Logistics Joint Stock Company (DANALOG) established in 2009 is a well-known logistics provider in Central area of Vietnam. In 2017, DANALOG reach out to us to completely re-brand and go global.
DANALOG needs a new Brand Identity to improve her image and her business. REIKA understands the expectations of customers in her roles so every effort is focused on finding the best design ideas that meet the needs and aspirations of customers.
REIKA uses a simple but bold font, plus a cool, but tonal tone to build the whole image of the DANALOG. This image will show a steady and durable development path, just like the DANALOG shipments that always come to the destination. Very dark blue signifies the determination and will of the DANALOG team at work. From logos, business cards, envelopes to internal documents or brochures, they all share the same color and nuance that speaks to the minds of the users themselves.
Cooperation with DANALOG is one of the opportunities to help REIKA understand a new business. Moreover, REIKA deeply empathizes the minds of those who are always on the front lines on the way to bring goods to the train. All is not just work, every key exchange is a share that REIKA cherishes to accomplish what the client entrusts.