CLIENT: Phu Van Tea™ / NATION: VIETNAM / YEAR: 2017
SCOPE OF WORKS: BRAND IDENTITY, CONCEPT, LOGO, VISUAL IDENTITY, BRAND APPLICATION, PACKAGING DESIGN, DIGITAL INTERACTIVE
Creative Director: Tuan Duong (Mikhail Tuan)
Account Manager: Phan Thi Hong My / Account Executive: Hoang Na
Art Director: Vu Phuong (Juli Wu) / Sr. Designer: Hong Quyen (Tachemi)
Designer: Long An (Karry)
Phu Van Tea is a brand of tea providing premium, authentic tea products located in the North of Vietnam, where the tea trees grow best thanks to the ideal weather and environment condition. The brand name idea comes from the image of the fluffy clouds floating among the mountains.
REIKA helped to bring that nice idea into real package of branding and packaging. The clouds and tea leaves were mixed to create a Logo. With elegant and soft lines, this brand identity package will bring the delicate and light feeling to viewers. This effect also make customers comfortable, like when they enjoy a cup of tea: balance and peace.
Drinking tea is like a spiritual adventure. The adventure of flavor, smell, and the memories of the origin of that flavor. Every things come from Phu Van Tea will invite drinker to remember the place with layers and layers of mountains with the clouds floating up above. And this invitation is pictured in REIKA’s designs.