The Freedom Story™ Branding

CLIENT: THE FREEDOM STORYNATION: THAILAND + UNITED STATES / YEAR: 2016

SCOPE OF WORKS: BRAND IDENTITY, CONCEPT, LOGO, VISUAL IDENTITY, BRAND APPLICATION

Creative Director: Tuan Duong (Mikhail Tuan) / Account Manager: Hong My
Art Director: Hong Phuong (Juli Wu) / Sr. Designer: Tuan Duong (Mikhail Tuan) / Designer: Long An (Karry)

“The Freedom Project’s vision is to see a world without injustice and inequality, where every person can develop to their full potential, is safe and cared for, within communities that are thriving places of safety, trust and harmony.”

That’s the beautiful word The Freedom Project introduced about herself, and she keeps helping people all over the world. First she came to Thailand, and now she is working in Myanmar, Philippine. The more she goes, the more people are helped. REIKA have a meaningful time to work with her, understand what she has been trying for. All her jobs are not working, that’s helping and blessing. REIKA made a logo – a name symbol and help more people know about customer’s campaign spreading just do a very small part compare to her great job. But the thing we received from this job is to understand how to see the world from different side, understand to have a helpful life within someone own ability. That’s really the most important thing REIKA and our customer share together. The more we understand our customer, the better we do our job, the more beautiful the life we have.