CLIENT: Truong sinh – Cordyceps / NATION: VIETNAM / YEAR: 2016
SCOPE OF WORKS: BRAND IDENTITY, CONCEPT, LOGO, VISUAL IDENTITY, BRAND APPLICATION
Sr. Designer: Tuan Duong (Mikhail Tuan)
Account Manager: Hong My
Truong Sinh Cordyseps, a rare herb growth in Central & East Asia, are well-known for its health benefits and a valuable present. First brick and mortar flagship store are opened in Ho Chi Minh City in 2016.
The Cordyseps are an amazing goods for health caring and nutrition. Truong Sinh have built her own business and bring this product to consumer. She has been taking care of every single product she has been selling. REIKA understands the minds of Truong Sinh who want to make a good brand of both qualities and identities. Then, our team chose a concept that demonstrates the goodness of the products and expresses the kindness of Truong Sinh and her business. REIKA has chosen an elegant look for making appearance of Truong Sinh (Logo, packaging). Simple appearance contains goodness and kindness – That’s what REIKA want to show customer in this concept. Whether it is a gift or a daily use product, Truong Sinh will still be the right choice for everyone who is concerned about the health of themselves and their families.