Usolve™ Marketing Materials

CLIENT: U-SOLVE / NATION: UNITED KINGDOM / YEAR: 2017

SCOPE OF WORKS: BRAND IDENTITY, CONCEPT, LOGO, VISUAL IDENTITY, BRAND APPLICATION

Creative Director: Tuan Duong (Mikhail Tuan) / Account Manager: Hong My

Art Director: Hong Phuong (Juli Wu) / Designer: Long An (Karry)

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U Solve SELE represents a new model for educating social-change makers and purpose-driven entrepreneurs who desire to enrich people and planet. Her Vision is a just, peaceful and prosperous world for this generation and generations to come. Her Mission is to make a positive contribution to the eco-system of social change and to inspire, educate and empower leaders and communities to create such a world. To open her change to the world, U Solve needs new “face” that can tell people about herself. REIKA listened to her and comprehended all she wanted to show the world. First, “the face” is just not an image or photo, it must be a signature of U Solve. So, REIKA chose RED – the color of warm heart and WHITE the color of paper to make the name “U Solve” remarkable. This name is used for all events, showing of U Solve and become a real Signature for the world recognize who she is and what she works for.