This 38-page report from DoubleVerify (DV) is the 2026 Global Insights edition for Asia Pacific, looking at how generative AI is changing media quality and brand safety on the open web. The document is listed on IAB Hong Kong’s research page and is written in English.
It draws on DV’s measured campaign data from 2025, additional DV data and commissioned surveys of marketers and consumers. Topics include how people use AI tools and AI agents, how they view AI-generated content, and how marketers feel about ads placed next to high- and low-quality AI content. It is useful for advertisers and media planners in Asia Pacific who need to judge brand suitability as AI reshapes the open web.
What’s inside:
- How consumers use AI tools and AI agents in daily life
- How consumers view AI-generated content and whether they can spot it
- Marketers’ concern about ads placed next to low-quality AI content
- Media quality trends, the DV Media AdVantage Platform and the methodology
Report details
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Copyright and attribution. This report was produced by DoubleVerify (the "Publisher") and its licensors, who own all rights in it. REIKA does not claim ownership of, or any affiliation with, the report or the Publisher. REIKA makes a copy of the report available free of charge, without alteration, for non-commercial reference and educational purposes only, and always credits the Publisher and links to the original publication where one is available. The report is provided "as is", without warranty of any kind as to accuracy, completeness or fitness for a particular purpose, and the data and views in it are those of the Publisher and do not necessarily reflect the views of REIKA. Any further use, redistribution or commercial use is subject to the Publisher's own terms, which are set out in the original publication.
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